| Last Updated 1 November, 2003 |
Fife Direct (UK) |
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| Case Studies | ||
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© Beep Knowledge System and case owners, 2002-2003
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More than a municipal website, this project integrates and encourages agencies across the region to provide both an excellent "on-line" resource for local citizens and an engine for regional development. Many "disadvantaged" users have proved more "web-savvy" than the managers ! | eGovernment
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Executive summary of the case: Geographic setting Type and use of ICT Main contributors Main beneficiaries Background Objectives Within this over-arching aim are a number of specific objectives: As initially conceived, the focus was on the first two objectives listed above: the provision of jobs and learning opportunities is essential to combating social exclusion in the target groups and target areas. However, the development of local job opportunities by promoting company start-up and company growth - in particular in the “new economy” – is very important. Otherwise, the problems of disadvantage remain entrenched, as people acquiring new skills leave the area to gain work or further their careers. Fife Direct is a pioneering "access to opportunity" website
bringing to Fife citizens: In addition to the databases (continuously updated by the agencies involved)
there are pages of advice and information provided by local organisations
and pulled together by expert editors in each of the subject areas. Information
includes Resources (apart from ICT) The partnership, supported by European funding, has also developed 43 drop-in centres throughout the region to form the "Fife Community Network". In this way access to the Fife Direct website is ensured for all Fife citizens regardless of their income or location. The network already has high use and is delivering substantial benefits. The technological solutions involved were deliberately kept as straightforward as possible, to allow ease of updating by the successor in-house team(s). Databases and other dynamic content applications were implemented using a combination of SQL (Structured Query Language) and ASP (Active Server Pages) code. To some extent these are generated by, or contained within, Microsoft FrontPage 2000 "wizards". In some cases, especially the database search pages, special ASP code has been written to achieve the necessary functionality. Microsoft FrontPage was chosen as it is relatively easy for users with little or no background in web publishing to learn the basics of editing and site management, particularly for people who are proficient in other Microsoft Office applications. Activities The phased handover included a "soft launch" as the old system was switched off and Community Network sites were set up to access the Fife Direct Internet site. This of course has the additional benefit that Community Network sites have now gained access to the Internet as a whole. Key features of the website concept are: Outputs and results By analysing the success of the project it can be broken down into several
key areas of achievement: In terms of content, Fife Direct successfully brings together: Lessons and conclusions The data sources for the database were to a large extent "given", and we had to work with them rather than remodel them. Database redesign would have been undertaken in an ideal world, and may form part of the next stage of development. The commercial property database is a pointer to the way forward for other data sources. Many important data sources are not currently held in databases. Often the first time they are brought together is in a desktop publishing format for the quarterly or annual publication. Developing web-centric formats for these data sources would generate efficiencies internally for the organisations as well as making them easily accessible to external users. Work processes in some parts of the partner organisations are not geared to operating over the web. We wished to make greater use of feedback forms etc, allowing customers, for example, to apply for courses, or for further details of vacancies, online. Although it would have been quite possible in principle to establish the necessary back-end processes, both technologically and culturally further evolution needs to occur in the relevant organisations before this is viable. Essentially a number of compromises have been made with existing practices. The development of greater web awareness over time is required in the partner organisations if they are to maximise the potential of Fife Direct. Fife Direct has been a remarkable project in many respects. In partnership, the agencies concerned have taken steps, which they have been very wary about taking individually. To the customers, the citizen of Fife, Fife Direct is already delivering services of value. The organisations involved have taken significant steps up the learning curve, and over 200 frontline staff have received training in using the web as an essential resource for providing opportunities for their clients, some of whom are amongst the most socially disadvantaged in Europe. A number of other local telematics projects (e.g. outreach work by community education developing IT skills amongst disaffected youth and mothers aspiring to return to work) were hampered by a lack of locally relevant content on the web. It is there now. After the official launch of Fife Direct in May 2000, there has been
a period of consolidation while the partner agencies become more familiar
with updating processes and database publishing. This is one of the key
areas that new media projects like this need to address. A successful
web development project is only the beginning. Good procedures need to
be established to ensure regular updating and continued evolution. At
the outset there must be a plan for continuity - and a plan for future
funding. In terms of social inclusion, it is clear the Fife Direct in conjunction with the Community Network is reaching parts that other initiatives by the agencies have not reached before. And an incidental, but important, lesson is that one should not adopt a technologically patronising attitude to the socially excluded. There was meetings where well-intentioned people wanted to "dumb down" the site, or claimed disadvantaged groups would not be able to use a mouse, or would not know how to scroll down a page, etc. Users of Fife Direct have shown themselves to be very "web savvy". Many of them have IT skills and Internet awareness that would put most public or private sector managers to shame! Clearly, the project has applicability in other parts of the UK and Europe, both in terms of effectively combating disadvantage, and in enabling governmental agencies to work more effectively together. All across Europe there are people seeking access to opportunities in employment, learning, business and community life. And there are public bodies, which have information, advice, services and opportunities that they need to "broadcast". A service like Fife Direct provides a single point of contact, an online "one-stop-shop" which is easy to access and easy to maintain. And as well as bringing organisations closer to their customers it can generate internal efficiencies by modernising business processes. Bringing agencies together through the web is a cost-effective way of delivering services. The use of open standards means that the website is entirely portable, and developers are not tied to any proprietary systems, which could make costs prohibitive, or make the product too culturally specific. The main message to take on board is this: agencies working in partnership do not have to wait to put in place high-level policies and strategies for web communications before they can deliver effective solutions to their clients. By focusing on the customers that the partnership serves, and adopting manageable, open standards technologies, there is much that can rapidly be achieved. The development process will feed back into partner organisations new skills and new awareness of ICT that might otherwise have taken much longer to develop. The methodology used for developing Fife Direct has many advantages: user needs analysis, information audit, early and rapid prototyping, flexible techniques for adapting existing information sources, and techniques for updating and integration of component areas of the site. All these mean that other partnerships across Europe could rapidly bring similar services online, based on their own social context and their requirements for service delivery. And the model provides a framework for bringing local communities and not-for-profit organisations online. |
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Case description:
Within this over-arching aim are a number of specific objectives:
The partnership, supported by European funding, has also developed 43 drop-in centres throughout the region to form the "Fife Community Network". In this way access to the Fife Direct website is ensured for all Fife citizens regardless of their income or location. The network already has high use and is delivering substantial benefits. The technological solutions involved were deliberately kept as straightforward as possible, to allow ease of updating by the successor in-house team(s). Databases and other dynamic content applications were implemented using a combination of SQL (Structured Query Language) and ASP (Active Server Pages) code. To some extent these are generated by, or contained within, Microsoft FrontPage 2000 "wizards". In some cases, especially the database search pages, special ASP code has been written to achieve the necessary functionality. Microsoft FrontPage was chosen as it is relatively easy for users with little or no background in web publishing to learn the basics of editing and site management, particularly for people who are proficient in other Microsoft Office applications.
By analysing the success of the project it can be broken down into several key areas of achievement:
In terms of content, Fife Direct successfully brings together:
Many important data sources are not currently held in databases. Often the first time they are brought together is in a desktop publishing format for the quarterly or annual publication. Developing web-centric formats for these data sources would generate efficiencies internally for the organisations as well as making them easily accessible to external users. Work processes in some parts of the partner organisations are not geared to operating over the web. We wished to make greater use of feedback forms etc, allowing customers, for example, to apply for courses, or for further details of vacancies, online. Although it would have been quite possible in principle to establish the necessary back-end processes, both technologically and culturally further evolution needs to occur in the relevant organisations before this is viable. Essentially a number of compromises have been made with existing practices. The development of greater web awareness over time is required in the partner organisations if they are to maximise the potential of Fife Direct. Fife Direct has been a remarkable project in many respects. In partnership, the agencies concerned have taken steps, which they have been very wary about taking individually. To the customers, the citizen of Fife, Fife Direct is already delivering services of value. The organisations involved have taken significant steps up the learning curve, and over 200 frontline staff have received training in using the web as an essential resource for providing opportunities for their clients, some of whom are amongst the most socially disadvantaged in Europe. A number of other local telematics projects (e.g. outreach work by community education developing IT skills amongst disaffected youth and mothers aspiring to return to work) were hampered by a lack of locally relevant content on the web. It is there now. In the longer term it is anticipated that Fife Direct will include more transactional functions (such as filling in application forms online or ordering/paying for publications online etc). It is also hoped that more community groups will establish a web presence via Fife Direct, and that areas not presently covered such as housing and health will also be incorporated. In terms of social inclusion, it is clear the Fife Direct in conjunction with the Community Network is reaching parts that other initiatives by the agencies have not reached before. And an incidental, but important, lesson is that one should not adopt a technologically patronising attitude to the socially excluded. Clearly, the project has applicability in other parts of the UK and Europe, both in terms of effectively combating disadvantage, and in enabling governmental agencies to work more effectively together. All across Europe there are people seeking access to opportunities in employment, learning, business and community life. And there are public bodies, which have information, advice, services and opportunities that they need to "broadcast". A service like Fife Direct provides a single point of contact, an online "one-stop-shop" which is easy to access and easy to maintain. And as well as bringing organisations closer to their customers it can generate internal efficiencies by modernising business processes. Bringing agencies together through the web is a cost-effective way of delivering services. The use of open standards means that the website is entirely portable, and developers are not tied to any proprietary systems, which could make costs prohibitive, or make the product too culturally specific. The main message to take on board is this: agencies working in partnership do not have to wait to put in place high-level policies and strategies for web communications before they can deliver effective solutions to their clients. By focusing on the customers that the partnership serves, and adopting manageable, open standards technologies, there is much that can rapidly be achieved. The development process will feed back into partner organisations new skills and new awareness of ICT that might otherwise have taken much longer to develop. The methodology used for developing Fife Direct has many advantages: user needs analysis, information audit, early and rapid prototyping, flexible techniques for adapting existing information sources, and techniques for updating and integration of component areas of the site. All these mean that other partnerships across Europe could rapidly bring similar services online, based on their own social context and their requirements for service delivery. And the model provides a framework for bringing local communities and not-for-profit organisations online.
As part of the Community Network, Fife Direct can be accessed at each
PC providing easy access to comprehensive Jobs, Learning, Business and
Community information. In addition at most Community Network locations
computers can be used to work on Multi media training materials to help
develop key skills such as literacy, numeracy and basic IT. www.fifedirect.org.uk
Telephone: +44 1592 416157
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