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Case description:
Background
The idea of the project evolved over 1997-98. It rose from Robert Szymczak
firsthand experience with distance working. He was a disabled person himself
and wanted to work in favor of viable practices of teleworking. During
that time he headed an ETC company (Electronic Trade & Communication).
It provided design service and webmaster service on a new built or existed
sites. First product of the company was Polish Digital Daily, e-newspaper,
which displayed information from papers and PAP coverage. He also contributed
to the European Commission initiative European Telework Development, working
in its team. They established virtual information point - Polish Enquiry
Point (www.eto.co.uk/nat/pl/ )
It soon became obvious that widen platform regarding teleworking in Polish
language is needed. Thereby in 1999 the first version of Telework Poland
- the First Polish Telework Vortal was launched. www.telepraca-polska.pl
is the first Polish site dedicated specially to telework.
The initiative was immediately recognized and honoured with the invitation
to EUROASIA 2000 Exhibition.
Objectives
The project came from belief that everybody has the right to be independent
and equal, has the power to choose, and to live their life to its fullest
potential. One of the most important conditions for that is financial
independency and self-esteem, which came from self-realization in working.
Telework seems to be a perfect solution for the handicapped and for women
as well as of small towns'' inhabitants, who cannot, permanently or temporarily,
get a stationary work. Possibility of ICTs equipment and knowledge adaptations
can serve to solve working problems of the above mentioned people. Teleworking
can mean the difference between relying on friends and carers, or remaining
independent and in control of ones own life. Moreover ICTs can enable
a person to communicate with people and being involved in many aspects
of social life.
The main aim of the project is to disseminate information about issues
on telework and connected activities. They want to encourage acceptance
and growth of telework arrangements through a nationwide informative program.
An equally significant task is to expand the educational aspects concerning
telework:
extensive information about telework, interviews and links at the www.telepraca-polska.pl
vortal, extensive information about telework as a chance for deprived
people.
Apart from information they concentrate on providing technological and
know-how support for people who are interested in teleworking, especially
those with difficulties to get a traditional job, like disabled,
women and people leaving in provinces.
The project intends to raise public awareness, education and active public-private
participation focused on employee, employer, community and environmental
benefits from teleworking.
Objectives - Key Factor: increased flexibility
of work patterns
Looking for solutions to employ telework considering the current computerization
level.
Objectives - Key Factor: improved awareness of
support activities
Telework consultations (in cooperation with American company Top Consulting
Ltd: designing the process of telework implementation, creating environment
for telework inside and outside a company, help to create procedures of
distance management, trainings on project facilitation.
Resources
Financially service is curried out with the use of own means of Telepraca
Polska company. They necessarily plan to raise some additional
funds to establish e-platform on which teleworkers and employers could
be connected and to enlarge service information resources.
In terms of Human Resources there is inevitable cooperation with
volunteers.
Activities
In 1999 the first version of Telework Poland - the First Polish Telework
Vortal was launched. It was the first Polish site dedicated specially
to telework.
*Informative action
Their primary activity is to inform about aspects of telework and new
forms of working and to monitor its development in Poland. Their establish
connections with similar organizations and telework friends in the USA
and CEE, which enable them to see telework on a wide background of the
subject.
*Promotion of telework
They also promote the idea of telework to wide publicity. Not only for
women, who stay at home because of childcare and for handicapped as a
way of life for them but also among companies and whole society. They
do it by testimonies of people by their own examples (case studies published
on the site).
*Telework consulting
They also offer telework consulting service for firms in cooperation with
Polish-American company Top Consulting Ltd. They present solutions how
to employ telework (considering the current computerization level), how
to make it easier to find a job for potential teleworkers. They advise
how potential teleworkers can be attractive for companies and what are
legal solutions concerning introduction of remote telework. The service
includes:
evaluation whether a company is ready to adopt telework,
development of telework project from scratch,
assistance in setting up telework environment,
recruiting and training teleworkers,
managing support,
monitoring and evaluation of the project.
There is also WWW design service on offer. It ranges from designing graphic
project up to coding in selected technology (HTML, DHTML, CSS, PHP, Flash).
Their WWW offer additionally includes webmaster service on a new built
or existed site.
Today the portal presents and explains telework idea in its all aspects,
gives account of current events and future development. The main aspects
are telework, telecommute, e-work in the world, with special interest
for Polish context. All analyses are based on expertise of people who
deal with telework professionally and can significantly contribute meritorically
to the search for the best solutions.
They necessarily plan to establish e-platform on which teleworkers and
employers could be connected and to enlarge service information resources.
*Telework good for companies
Project realized together with Responsible Business Forum, Center of Women
Promotion and www.jobs.pl. Over the period of this project realization
(2001-2002) Telework Poland provided advisory service and consultations.
Project was financed by USA Embassy in Poland. Within the project two
handbooks were prepared and published:
- Telework good for companies!
- Everyone can telework
Both were created with the co-operation of the Team of Consultants. Chosen
fragments were entrusted to experts, who had professional knowledge and
practice in a given matter.
Coordination of work with handbooks and their editing were entrusted to
Robert Szymczak.
1000 copies of each booklet were distributed among the organizations and
institutions that support the target groups. Guidebooks handbooks
have been prepared in electronic form as well.
*My way to telework call for proposals
In 1999 they announced call for proposals to activate the creativeness
of handicapped to look for ideas of e-business. The call was meant to
show good practices of telework. Three prized case studies are to found
on:
www.telepraca-polska.pl/konkurs99/lgolasz/
www.telepraca-polska.pl/konkurs99/wurban.html
www.telepraca-polska.pl/konkurs99/ldubrowski.html
*Recruitment
They successfully performed recruitment action commissioned by
ESTYMATOR Public Opinion Research Institute (Instytut Badania Rynku
i Opinii).
According to Jacek Choloniewski, ESTYMATOR director (
) once
we started the cooperation we noticed 2154 visitors interested in applying
for work.
Activities - Key Factor: improved educational
resources
Information about new publications and materials place on the website,
e.g. "People with disability in European Union", "Telework
profitable for companies".
Activities - Key Factor: improved support for the
disabled
Telework Poland provides disabled with useful advice service. They
recommend tools (equipment, hardware and software) and contacts with producers.
They inform about new products that are accessible on the market. They
also simplify contacts with employers. Personal, free of charge service
is available via e-mail: info@telepraca-polska.pl
Activities - Key Factor: improved support for the
unemployed
Encourage activities - like case studies written by practitioners who
describe real (their own) stories - how to begin and continue teleworking.
Descriptions are displayed on the website.
Output and Results
Hitherto main result is to establish and operate Telework Poland - the
First Polish Telework Vortal - first Polish site dedicated specially to
telework.
Telework Poland vortal has become the leading source of information on
teleworking, new technologies and training techniques. They developed
very good PR strategy and contacts with the media. Giving interviews,
publishing articles and meeting with journalists they can address their
ideas to large publicity not only in Poland but also in Hungary and Czech
Republic. Thanks to information from vortals users they are updated
with the reality of telework in Poland and can monitor and react to problems
faced by both employers and employees coming in useful as experts and
lobbing group.
Users of the vortal range from students, researchers, disabled people,
employers, companies, etc. There are around 300-400 on-line visitors every
month and the number of visitors increases constantly.There is also e-mail
advisory system, which is very popular. There are many cases proving that
there is great demand on information about distance working.
The unquestionable result is the introduction of the general issue of
responsible teleworking business to many institutions and individuals.
They have promoted and inspired many people with the idea of telework
as an example of profitable enterprise.
They have reached the vast group of managers through the vortal and thanks
to series of articles in professional and other newspapers and magazines.
They succeeded in promoting telework as an example of responsible development
of companies through information. They participated in various meetings
like conferences and seminars and they gave several interviews. The vortal
and its activities attracted great interest among different groups of
users, organizations supporting the handicapped and women, local governments
and business representatives.
Lessons and conclusions
The service is of enormous importance for target group disabled,
women, people bringing up children and those living in small cities and
villages. Thanks to knowledge and ideas they learn how to act on free
labour market, develop their skills and competencies and emancipate themselves
socially.
During the realization of the project it turned out that companies
are open for new ideas of working but they need professional support in
introducing teleworking s into the companies activities. For example
legal regulations concerning teleworkers, which are obligatory for companies,
are very unfavorable for the development of telework. The vortal and others
e. g. non-governmental organizations initiatives in supporting marginalized
groups can be very helpful in promoting untypical work solutions as there
are many companies to look for information.
It also appears that it is very important to act in favor of breaking
stereotypes of distance working. Lack of knowledge and legal solutions
deter companies to introduce this kind of workforces. That is why professional
advice in the initial stages of the investment process as well as expert
guidance through all the formal procedures and facilitating contacts between
employers and employees are so needed. There is a requirement to break
the false opinions among managers as well as among potential teleworkers.
Another lesson is that it is impossible to foster
international cooperation without English version of the website.
Most content of hitherto service is in Polish only and only basic description
is in English but they are going to provide full English version in the
near future.
Links
http://www.telepraca-polska.pl/english.html
English Version
http://www.telepraca-polska.pl
Polish version
Main Actors
Contributors: Since its inception the project
Telework Poland - the First Polish Telework Vortal has been inseparably
connected with Robert Szymczak creator
and manager of www.telepracapolska.pl website, promotes telework as a
way of life for the handicapped. He is the owner of Telework Poland
company, which is the economic base of the project. Telework Poland
is reactivated ETC (Electronic Trade & Communication) company.
Telework Poland established cooperation
with: www.Jobs.pl portal, business organization
Responsible Business Forum, Ministry of Economy, Labour and Social Policy
and others, whose activities are close to the projects missions
(e. g. telemarketing, business counseling).
They also hold close contacts with Partners from Atlanta, Georgia, USA.
Beneficiaries: First of all beneficiaries
are people and organizations who are interested in development or utilization
of telework. The target group consists particularly of social groups for
whom distance working is an important (often the only) way to start a
job disabled, women/men bringing up children, graduates and school-leavers.
Finally all business spheres and enterprises who want to employ distance
workers or/and implement standards of teleworking.
ICTs
Standard equipment: telephone, computer with faxmodem, printer and ISDN
connection.
In use: e-mail, www, ftp, voice mail, videoconferences.
Contributors/beneficiaries work in home-offices equipped with telephone,
computer with faxmodem, printer and ISDN connection.
Generic type of infrastructure platform
Contributors ISDN (up to 128 Kbps)
Beneficiaries ISDN (up to 128 Kbps)
Generic type of user terminal
Contributors Standard telephone / modem
ISDN telephone / modem
Videoconference equipment (inc. PC-based systems)
Non connected PC
Beneficiaries Standard telephone / modem
ISDN telephone / modem
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