Together with its partners Unisource and AT&T, KPN ranks among the Europe’s top and the company is one of the world players in her market.

In the campaign, KPN Telecom wants to create a new kind of awareness to companies and institutions with regards to advantages involving working independent of time and place. KPN Telecom offers all kinds of solutions to her clients, from admittance to Local Area Networks, up to being able to be reached for collegaes wherever one is.

 The campaign was published in all national newspapers and important weekly’s like Elsevier magazine. During broadcasts on four of the Netherlands leading radiostations KPN Telecom had special advertisements repeated thrice a day.

People who’s interest were trickered could call a special telephonenumber to order the booklet; "zo werkt dat!" (translation; "that is how it works!").

 This campaign touched every layer of the Dutch working population. It was considered both appealing and innovative. Simple advertisements with small humoristic sentences like "working under stress" showed above a picture of a person on the terrass of his boat, and "working in a team" which was showed above a picture of a lady in a large room all by herself made many people think about their working environment and habits.

Also it had impact on the idea that many are now managed by presence and should be managed by output to get the best results.

For more information (in Dutch) see also Internet; http://www.kpn-telecom.nl/telewijs,[e-snelweg], [wat kun je ermee], [telewerken]

or contact:

Tessa van Iperen

marketeer and implementation responsable

KPN Telecom BV The Netherlands