The special merits of this case history are:

- The age of the creative team.

• Its very modest size and location.
• The low probability of such a team ever contributing to a major European Image Campaign.
• The high creativity involved
• The originality of the campaign
• The widespread use, at several levels of NTCs, both for the preparation and design of the Campaign and as the main tool for running the campaign itself.
• Hypermedia running on a variety of supports and circularity of the use of the network and the web.
• The multiplying effect of a free contribution resulting in high market value.