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What is Telework Week?
Telework Week is the focal point of many activities that go on throughout the year
promoting the understanding of Telework and its considered implementation.
There are many other activities that seek to attract the attention of the
public and the media alike, and a focusing of telework actions into a single week
enables participants to reinforce their message at several levels.
It was to support industry, administrations, and other interested organisations in their
activities that DGXIII launched European Telework Week 95.
EU Policy Support
The European Commission has urged member states (White Book on Growth, Competitiveness and
Employment, 1993; Action Plan towards the Information Society 1995) and citizens to take
up the challenge of entering the Information Society in a way that will "bring
prosperity for us all". With last year's Green paper on "People First: Working
and Living in the Information Society", and "Partnership for a New Organisation
of Work" and others, focused on more specific topics like "IPR and Content on
the Internet". With the initiation of a Social Dialogue on Telework at European
level, the clear focus on support of new ways of working in the 5th Framework Programme
for European RTD, and with increasing support for implementation of new ways of working
through the Structural Funds and Trans-European Networks, the Commission plays a
leading role in exploring and responding to that challenge. A coherent overview is
presented in the Rolling Action Plan "Europe at the Forefront of the Global
Information Society".
Each successive year has produced the greater response not only from event organisers but
also the public and the media. In 1995 the first Telework Week started with just 30 events
across Europe, in 1997, 147 events were registered before the start, but over 300 were
reported, attended by at least 10,000 individuals. In addition, there were over 400
articles about Telework in the European press with a readership of around 14 million
readers, as well as coverage on local and national radio and television with a
combined audience of 18 million Europeans.
Telework Week was also covered by specialist publications targetting SMEs and other
groups, including Newsletters and Web sites.
Involvement in Telework Week will help you reach a broader audience with your particular
message or programme.
Organising an activity connected with telework during Telework Week will give the media
another reason to be attracted by your activities, it will give potential sponsors the
promise of greater visibility and credibility, and it will give your participants a
broader perspective of activity.
What constitutes a Telework Week activity or event?
Anything that contributes to the overall goals of the week. Here are some of the
activies that have been effective in the past.
- A travelling roadshow visiting different locations (schools, village halls, etc.)
to inform young and old of the possibilities of telework and working in the
information society.
- Targetted seminars for certain types of company to inform about the business techniques
involved in telework.
- Radio phone in programmes, getting the opinions of teleworkers from near and far about
the benefits and problems of new ways of working.
- Press conferences with politicians or business personalities supporting the spread of
new activities.
- Conferences with expert speakers on specialised topics.
- A concerted local press campaign about telework using the advertising potential of local
suppliers.
- A demonstration teleworked activity across the Internet with public access to the
demonstration. Statements of support from key personalities to the press and media.
- A fund raising event for charities and non profit making organisations that support
the benefits of teleworking.
- These, and many more, have been used to transmit the message of changing work patterns
to a wider body of people.
OK, what next ?
You will have to do it yourself. Here are some steps that would be sensible to follow:
Contact the European Coordination Office, or look at the Web site of
European Telework Week, http://www.etw.org to get the coordinates of national support
centres.
- Announce the outline for your event at an early stage which may be useful in attracting
partners or creating synergy from the outset.
- Plan the event in detail, attract the necessary support and prepare your promotion
material, for which you may use the ETW logo and/or banner.
- Confirm details of the event to the national support centre and the international
coordination centre in order to allow us to promote your event.
You are welcome to use the Partnership Brochure and other ETW documentation in order to
inform people and attract sponsors to support your activities.
Remember!
The earlier you can start planning the events the better. The sooner you let us know of
your plans, the sooner we can assist you achieving your objectives.
What we offer.
- As organiser of an event you can use the European Telework Logo in your documentation,
adverts, etc. It is available to be downloaded from www.etw.org/logolib.htm.
- If you have a Web site you can link to the national and international Web pages and they
will reciprocate
- Documentation and newsletters that are widely distributed around Europe will help give
your activity visibility.
- The national support centres will be happy to advise on several aspects of organising an
event based on experience.
It is intended to have continuous Web casting of events throughout the
week, so please contact the coordination centre
if you are interested in having your event included in the schedule, as well as advice on
speakers, contact points, and information sources.
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